AiCoach

💭 How Your Brain Makes Meaning (And Why It Matters)

LIP #267
Jan 22, 2026

Your brain doesn't just experience things - it automatically assigns meaning to everything that happens to you.

Victor Frankl, a psychiatrist who survived concentration camps, noticed that people in identical terrible situations responded completely differently. The difference was not what happened to them - it was the meaning they attached to it.

We don't suffer from hard situations. We suffer from the stories we tell ourselves about those situations.

How to spot unhelpful meaning-making:

  • Things keep getting worse despite your effort
  • You think in "always" statements ("I always mess up")
  • You feel stuck with no progress over time

These rigid, all-or-nothing thoughts are major blind spots that lead to the biggest mistakes in life.

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