In uncertain territory, focus on momentum in the right direction rather than fixating on a massive end goal.

One of the most common mistakes is jumping to what to do too soon — before you've built any real learning. There's a big difference between:

• Doing things to get it right
• Doing things to get the outcome
• Doing things to learn

Sitting longer in the learning phase and getting feedback sooner is worth practicing.

The 1-1-3 Framework:

• 1 week — how are you creating and shipping momentum right now?
• 1 month — checkpoints toward your bigger direction
• 3 months — high-level blocks, not detailed plans

Important catch: this framework works best after momentum already exists. Apply it too early and it just becomes a to-do list.

Momentum isn't always a straight line — sometimes you have to deal with conflict and get other people on board. Recognizing you're in a fight for momentum keeps you honest about what's actually working.