🧠 The Energy Cost of Authenticity

LIP #199

Jul 16, 2025

Research with neuroscientists shows that lying, hiding, and faking (LHF) takes twice as much energy as telling the truth.

💡 If you tell the truth, you don't have to remember anything

When you're authentic, your brain operates more efficiently and with less effort.

Communication Levels:

Best matches:
✅ High cal ↔ High cal
✅ Low cal ↔ Low cal

❌ Worst: Mismatches between authentic and inauthentic communication create significant energy drains.

Go deeper by watching the full-length Leadership in Practice episode to see the entire discussion in action.

LIP #273: Test Kitchen Thursday Thursday, March 05, 2026 at 11:00 AM EST

AiCoach