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💪 Building Courage Through 3X Fighting

LIP #227
Jul 16, 2025

Courage = #1 Character Trait for today's uncertain world

The 3X Fighting Principle:

  • Approach every challenge expecting at least 3 attempts
  • Applies to: difficult conversations, sales, relationships, work conflicts
  • Don't give up after one try

Training Strategy:

  • Micro-reps vs. big reps
  • Practice courage in smaller, consistent ways
  • Build the muscle gradually

Real-World Application:

  • Reaching out to someone? Plan for 3+ attempts
  • Example: Someone emailed Jeff Bezos 20 times before getting response
  • Develop interest curiosity and readiness to engage multiple times

The Mindset Shift:

  • Everything in life is difficult
  • Goal: Find joy in developing better approaches
  • Don't give up after initial resistance
  • Train courage like a muscle - consistent practice required
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